Africa MICE Awards

"The Oscars of Africa's MICE industry" - Business Events Africa

PIONEERED IN 2018

Celebrating MICE Excellence Across Africa

The Africa MICE Awards, launched in 2018 during the inaugural Africa MICE Summit, has grown into the continent's most prestigious recognition program for the Meetings, Incentives, Conferences and Exhibitions industry, celebrating innovation and outstanding achievements.

Our 2025 edition champions the theme "Catalysing Trade & Investment in Africa through Business Events", spotlighting initiatives that have driven remarkable economic impact through MICE activities between July 2023 and June 2025.

Years of Excellence

900+

Nominations Received

Award Categories

300+

Industry Leaders Attend

View Media View Categories →

Why Participate?

Recognition that elevates your brand and career in Africa's MICE industry

Industry Recognition

Gain continental recognition as a leader in your field, with award-winning status that differentiates you from competitors.

Business Opportunities

Connect with 500+ industry professionals and potential clients at the exclusive awards gala.

Media Exposure

Featured in "It's a MICE World" magazine and promoted across our media partners' platforms.

2025 Awards Categories

Recognizing excellence for initiatives between July 2023 - June 2025

Best African MICE Destination

Recognizing African destinations that have demonstrated excellence in hosting business events with outstanding infrastructure, services, and delegate experiences.

Open to national/city tourism boards

Best Convention & Exhibition Centre in Africa

Awarded to Africa's premier venue demonstrating exceptional facilities, technology, and services for large-scale conventions and exhibitions.

Min. 5,000 sqm space

Best Eco-Hotel / MICE Venue in Africa

Recognizing hotels and venues that have implemented outstanding sustainable practices while delivering exceptional MICE experiences.

Green certifications preferred

Outstanding PCO in Africa

Honoring Professional Conference Organizers who have delivered exceptional events with innovative solutions and flawless execution.

Minimum 3 years experience

Best Event Supplier / Service Provider

Recognizing suppliers who have provided exceptional products or services that enhanced MICE events in Africa.

AV, staging, catering, etc.

Best Sustainable MICE Solution

Celebrating innovative solutions that have significantly reduced the environmental impact of MICE events in Africa.

Measurable impact required

Innovation in Delegate Experience

Recognizing creative approaches that have transformed delegate engagement, networking, or learning at MICE events.

Measurable delegate satisfaction

Best Incentive Travel Program

Awarded to the most outstanding incentive travel program that showcased Africa's unique offerings while achieving business objectives.

Minimum 50 participants

Evaluation Criteria

Our independent jury evaluates nominations based on these key factors

Innovation

Novelty and creativity in approach, technology, or methodology within the African context.

Impact

Measurable results on trade, investment, tourism growth, or community development.

Sustainability

Environmental and social responsibility in operations and legacy planning.

African Relevance

How well the solution addresses unique African challenges and opportunities.