Africa MICE Summit
1st - 2nd October, 2026
Mombasa, Kenya

Africa MICE Summit 2026

Theme: Building Africa's Business Events Ecosystem for Trade, Investment and Innovation

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About The Summit

The Africa MICE Summit is a premier learning and networking platform dedicated to advancing the Meetings, Incentives, Conferences and Exhibitions (MICE) Industry across Africa

Africa MICE Summit 2026

Since 2018

Africa's MICE Leader

Shaping the Future of Africa's Business Events

The Africa MICE Summit 2026 convenes industry professionals, policymakers, and thought leaders to explore innovative solutions, share transformative knowledge, and forge strategic partnerships that will accelerate sustainable growth of Africa's MICE industry.

Industry-Leading
Networking
Growth

600+

Attendees

25+

Speakers

50+

Exhibitors

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Why Attend?

Discover the unparalleled value of attending Africa's premier MICE industry event

Unmatched Networking

Connect with 600+ industry professionals, decision makers, and potential partners from across Africa and beyond.

Cutting-Edge Insights

Gain exclusive access to the latest trends, innovations and strategies shaping Africa's MICE industry.

Business Opportunities

Explore new markets, discover potential clients, and forge partnerships with key industry players.

2026 Exhibition & Showcase Opportunities

Showcase your products and services to Africa's growing MICE market

Why Exhibit at AMS 2026?

The Africa MICE Summit presents a unique exhibition and showcase model for innovative solutions in the MICE Industry. The exhibition will consist of thematic hubs featuring green innovations, emerging technologies, learning solutions, destinations, venues and much more.

Exhibiting at the Africa MICE Summit is an opportunity to demonstrate your organization's unique innovations and solutions to a fast-growing and dynamic MICE market.

Targeted Audience: Connect with decision-makers from across Africa's MICE industry

Business Growth: Generate leads and establish new partnerships

Innovation Showcase: Highlight your latest products and services

Exhibitor Package

Includes booth space, listing in event materials, and exhibitor passes.

Become an Exhibitor
Africa MICE Summit Exhibition
AWARDS SINCE 2018

2026 Africa MICE Awards

Recognizing excellence in Africa's business events industry. 600+ professionals attend annually.

2026 Ceremony: October 1
60+ prestigious award categories
Featured in "It's a MICE World" magazine
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MICE Investors & Stakeholders Round Table

Unlocking Investment for Africa's MICE Infrastructure and Innovation

Investors Round Table

2nd October 2026

Mombasa, Kenya

About the Round Table

The MICE Investors and Stakeholders Round Table is a high-level convening scheduled as part of the Africa MICE Summit 2026. It brings together investors, developers, financial institutions, trade and tourism agencies, and MICE professionals to deliberate on unlocking investment capital for MICE infrastructure and innovation in Africa.

Strategic Objectives

  • Stimulate dialogue between public and private sector stakeholders
  • Present investment-ready projects including convention centers and exhibition venues
  • Promote cross-border collaborations under the AFCFTA framework
  • Advocate for investor-friendly policy and incentives
  • Establish Africa as a leading MICE investment destination

Key Discussion Topics

MICE Investment Trends

Global outlook and African opportunities

De-risking Investments

What investors need in African markets

PPP Models

Public-private partnerships for convention infrastructure

Financing Models

Blended finance options for MICE projects

Digital Transformation

Technology in the MICE sector

Green Innovations

Sustainable venue development

Target Participants

  • Local and international investors
  • Government agencies
  • CEOs of convention centers and hotels
  • MICE technology providers
  • Real estate developers
  • AfCFTA Secretariat
  • Business associations
  • Development finance institutions

Expected Outcomes

  • Mobilisation of investor interest for specific MICE projects
  • Creation of an Africa MICE Investment Pipeline
  • Partnerships between public agencies and private developers
  • Recommendations for national and regional MICE strategies
  • Launch of MICE investment guidelines
  • Launch of MICE Innovation and Investment Incubators

Partnership Opportunities

Stakeholders are invited to partner through:

  • Sponsorship of the roundtable or pitch session
  • Showcasing investable MICE projects or destinations
  • Hosting side sessions or exhibits
  • Co-developing a MICE Investment Prospectus
  • Providing mentorship or capital for startups
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2025 Event Photos

Browse through our collection of photos from Africa MICE Summit 2025

Day 1
The summit starts
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Day 2
Summit Continues
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Day 3
Last Day Sessions
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Awards Gala
Celebration Night
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Contact Us

Have questions about the Africa MICE Summit 2026? Get in touch with our team.

Get In Touch

Address

Zuri Events Ltd offices, Trio Complex, Off Thika Road Exit 7, Behind Garden City Mall

Email

info@africamicesummit.org

Phone

+254 705 761 111

Quick Support

Need immediate assistance? Here are some quick resources:

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2025 Event Media Coverage

News coverage and reports from the Africa MICE Summit 2025 held on September 9-11 in Nairobi

NEWS REPORT Kenya Broadcasting Corporation

KBC Coverage: Africa MICE Summit 2025

Watch the official Kenya Broadcasting Corporation news coverage of the Africa MICE Summit 2025 with highlights, interviews, and key takeaways from the event.

KBC Official Channel

Press Coverage

🎙️ Capital FM

Kenya Hosts Global Leaders for 2025 Africa MICE Summit

Capital FM covers Kenya's successful hosting of the Africa MICE Summit, bringing together industry leaders from across the continent.

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🎙️ Africa Business Communities

Africa MICE Summit 2025 Concludes in Nairobi

Coverage of the successful conclusion of the Africa MICE Summit 2025 in Nairobi, focusing on trade and investment outcomes.

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🎙️ Kenya Broadcasting Corporation

Kenya Hosts Global Leaders for 2025 Africa MICE Summit

KBC's coverage of the Africa MICE Summit, highlighting Kenya's growing prominence as a MICE destination.

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🎙️ Startup Weekly

Nairobi Hosts Africa MICE Summit on Trade and Tourism

Startup Weekly's coverage of the intersection of entrepreneurship and the MICE industry at the summit.

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🎙️ Citizen Digital

Kenya Hosts Global Leaders for the 2025 Africa MICE Summit

Citizen Digital's coverage of the Africa MICE Summit 2025 held in Nairobi.

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🎙️ Marketing Report Africa

Africa MICE Summit Highlights Events as Catalyst for Investment

Marketing Report Africa's analysis of how the MICE industry serves as a catalyst for economic growth and investment.

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View Full Media Center

Live Event Coverage

RECORDING September 10, 2025

Day 2: Conference Proceedings

Watch the complete coverage of Day 2 at the Africa MICE Summit 2025 featuring expert panels, keynote addresses, and networking sessions.

Official YouTube Channel
RECORDING September 11, 2025

Day 3: Closing Sessions & Awards

Watch the final day of the summit featuring closing ceremonies, announcements, and forward-looking discussions.

Official YouTube Channel

Media Inquiries

Journalists and media representatives can contact our team for additional information, high-resolution images, or interview requests regarding the Africa MICE Summit 2025.

Contact Media Team

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